How difficult is it for you to find the best model for your fashion brand ? This becomes even more head scratching when you have to write a hefty pay cheque for the same. Congratulations! Technology has solved the problem with Virtual Models in place to scale up your fashion space.
Virtual Models are the hottest trend in shaking hands with Luxury Brands in the digital fashion domain. These are digitally crafted Avatars by computers to provide magical realistic human persona.
More than a cost saving
With the ease of 24X7 availability, avatars are all set to outperform in the digital modeling Industry. Brands are realizing that virtual models not just reduce cost of travel around the globe but also have a positive effect on sustainability as an eco-friendly alternative. The existence of the next fashion generation has started accepting virtual life with these 3D designed programmable avatars.
Virtual Models as Influencers
Virtual Influencers is like a fictional character, spiderman, which is exclusively created and consumed in the digital world. They are crafted by placing character in a life which allows fans to immerse themselves in a similar suspension of disbelief. A virtual influencer is placed as a personality compiled with the art of storytelling and captive design.
Lil Miquela, a 2016 virtual model has been able to gain over three million followers and scored multiple endorsements from Ugg to Balenciaga.
Re-defining Business
The UK-Based fashion retailer PrettyLittleThing with its launch of virtual digital model has bridged the gap between real and virtual life of fashion. The virtual girl has started engaging customers by inviting them to participate in competitions of giving names to itself. The customer engagement helped the company to showcase fresh arrivals to Virtual Girl’s followers.
By endorsing Social Virtual Models, companies are trying to influence customers to become a part of their life journey.
Credit: PrettyLittleThing
Although Virtual Avatars have long way to go, players from fashion industry are now gearing up and doing hands on to exploit the new world of new technology, Meta.
